Food trucks have always been a part of American culinary culture, and have recently seen a resurgence in popularity. The concept behind MUNCH was to create a visual identity that compliments the emotional reward and excitement that customers experience when eating great food from a food truck service they love.

While there has been a recent trend of food trucks that specialize in new and unique kinds of cuisine, a majority of food trucks provide mainstream fast foods like sandwiches and hamburgers. The MUNCH brand was designed to adapt to this kind of mainstream food truck, while remaining flexible enough to allow for new innovative foods to integrate with the brand and its positive emotional experience.

Logo

Food Truck

food packaging

Uniform