The mass production of eggs has lead to the cruel widespread confinement of hens to small cages for their entire natural lives. Our task was to package and brand eggs that have been pasture raised, free to roam everyday, without cages or animal cruelty.

There is a fundamental shift happening in the minds of everyday consumers, where the way a product is made is an important part of the value it offers. It was important that the packaging for postive produce eggs stands apart from the typical egg cartons seen in supermarkets, while still being protective to the eggs and 100% recyclable after disposal.

package design

The packaging is designed to create an impression of an entirely new, clean and refreshing approach towards egg production. The simple geometric form and colors stand apart from standard egg cartons. Simplistic graphic elements clearly reflect the elemental philosophy of positive produce.

Unique design features include triangular stackable cartons, more space efficient than traditional egg cartons. The tear off cover creates an egg tray you can slide into your fridge and access. Placement of the best-by date on outer edge is easily visible when looking into your fridge. Color is used to identify different types of eggs, creating a system that works cohesively to identify the brand.

branding

process

This packaging project was created with the understanding that our target audience want to be ethical consumers, so it is important that the packaging is also environmentally sustainable. The packaging is cut from a single sheet of 11x17 inch recycled card stock paper, which is folded and glued together and printed with soy ink. By using a widely available standard paper size, we reduce production wastage and cost while creating a product that is 100% recyclable.